Social Media & Video Editing Executive (WFH/ Work From Home/ Mandarin Speaker)

About the Client:
Our client is a multi-award-winning company that transforms lives by assisting foreigners in achieving Singapore Permanent Residency.

 

Responsibilities

Content Marketing:

• Plan and develop a comprehensive content calendar for social media platforms in alignment with Company’s marketing objectives and target audience, including competitor research and analysis to identify gaps and opportunities.
  • Strong understanding of target audience’s demographic and psychographics
  • Content Ideation & Research: Conduct in-depth content research and draft content brief that aligns with marketing objective.
  • Create visually appealing, attention-grabbing, engaging, and high-quality content, such as graphics, videos, infographics, articles, blog posts, etc to captivate the audience and drive target’s audience’s engagement.
  • Craft content to post minimally 3 times a week on all social media platforms, including but not limited to Facebook, Instagram, TikTok, Xiaohongshu, Douyin, Youtube, LinkedIn, etc.
  • Use content to attract potential customers and generate quality leads for the sales team.
  • Monitor audience responses and engagement with the content and adapt strategies to improve effectiveness such as lead quality.

 

• Monitor and respond to reviews and feedback on social media platforms within 2 working days to maintain a positive brand reputation.
  • Collaborate intimately with the team to brainstorm and develop a variety of marketing materials and advertising campaigns.

  Email Marketing:

• Develop and execute email marketing campaigns to nurture leads, engage with prospects, grow the email list.
  • Design visually appealing email templates and write compelling copy to maximize open rates, click-through rates and engagement reply rates.
  • Implement and monitor email campaign performance metrics and analyze data to refine future email marketing strategies.

 

Standard Operating Procedures (SOP):

• Devise and maintain standard operating procedures (SOP) monthly for social media activities, including content creation, graphic design, video editing etc.

 

Monthly Reporting:

• Track social media metrics and KPIs to evaluate past performance and make future recommendations;
  – Summary of the key accomplishments, and milestones reached during the month.
  – Identification of any challenges or obstacles faced and how they were addressed.
  – Lessons learned and recommendations for improving future performance.

  Report all platforms on monthly metrics as follows, using Month-over-month (MoM) in term of percentage and number growth:

1. Sales Revenue Generated
2. Social Media Follower Growth
3. Organic Marketing Lead Generation (Monitor number of quality leads etc)
4. Social Media Engagement Rate (shares, saves, likes, view time etc)

 

Requirements

• Mandarin speaker required.

• At least 2 years of experience in social and video content development and production for a brand or influencer. (Relevant prior examples of your work are required, and a portfolio with social media content examples is expected.)
• Excellent video editing and graphic design skills. (A portfolio with social media content examples is required.)

• Ability to excel in a fast-paced, deadline-driven environment focused on producing high-quality creative work.
• Ability to work independently and remotely, with minimum supervision with strong ownership and meet deadlines.
• Deep and up to date knowledge of social platforms algorithms and best practices (e.g., Facebook, YouTube, TikTok, Instagram, Xiaohongshu etc).
• Excellent written and verbal communication skills, with the ability to craft engaging and compelling content.
• Good team player with Strong analytical skills to interpret data of social media platforms performance and make data-driven decisions.
• Creative mindset with the ability to think critically, outside the box, and develop innovative social media strategies.
• Knowledge of the immigration industry and understanding in Singapore is a plus.