Product Marketing Manager (B2B Marketing) – based in Kuching Sarawak

About the Company

Our client is a prominent conglomerate listed on the Main Market of Bursa Malaysia.

Presently, the portfolio encompasses more than 30 companies engaged in various sectors such as phosphates and cement manufacturing, construction materials, trading, property development, oil tools, financial services, telco infrastructure and other related services.

Our success is attributed to our dedicated workforce, committed to achieving excellence across all facets of our operations. As we expand globally, our core values remain steadfast, and our dedication to upholding ESG standards remains unwavering.

Job Purpose:

To develop and implement effective B2B international marketing strategies for Asia Markets that enhance the company’s brand, drive sales growth, improve profitability, and solidify market position.

This role is pivotal in guiding marketing campaigns, analyzing market trends, and ensuring that marketing efforts are aligned with the overarching business goals.

Position Title: Product Marketing Manager (B2B Marketing)
Responsible to / Report to : Head of Sales & Marketing

Develop and Implement Marketing Strategies

• Crafting and execute detailed marketing plans to enhance product visibility and adoption.
• Undertake comprehensive market research to identify emerging trends and opportunities.
• Oversee and optimize the effectiveness of marketing campaigns across various channels, including digital marketing, advertising, and promotional events.

Brand Management

• Manage the company’s brand presence, ensuring consistent and effective messaging across all platforms.
• Enhance social media engagement and maintain alignment with the brand’s core messages and values.

Insights and Analytics

• Conduct robust market and competitor analysis to inform strategic decisions.
• Analyse customer data and feedback to address customer pain points effectively.
• Utilize advanced analytics to assess marketing campaign performance and return on investment.

Product Development Support

• Collaborate with product development teams to align marketing strategies with product launches.
• Leverage market insights and customer feedback to influence product development, enhancement and positioning.

Stakeholder Engagement

• Build and maintain relationships with key external stakeholders, including industry partners and marketing agencies.
• Actively represent the company at industry events and conferences to enhance business networking.

Budget Management

• Administer the marketing budget, ensuring strategic allocation and cost-effectiveness of marketing initiatives.
• Track and report on financial metrics to ensure alignment with the company’s financial objectives.

Pipeline and profitability Management

•  Manage and expand the opportunity pipeline to support continuous business growth.

Reporting

• Regularly review key performance metrics, including social media engagement, lead generation effectiveness, and overall marketing ROI.
• Provide insights on market trends, competitive landscape, customer dynamics, and potential opportunities.

Job Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5 – 7 years of B2B international marketing experience for Asia Markets.
• Demonstrated expertise in brand management, digital marketing, and market analysis.
• Exceptional strategic thinking and planning capabilities.
• Advanced proficiency in marketing analytics and tools.
• Strong communication and presentation skills.
• Experience with brand management and market research.

Why You Should Apply

• Work in an established and prominent conglomerate in Malaysia.
• Great career exposure and development.

For more information, kindly contact Sunny Khoo via WhatsApp at 012-5164406 or via email at sunny.khoo@peoplelake.asia

Thank you.