{"id":15498,"date":"2025-04-28T12:43:44","date_gmt":"2025-04-28T12:43:44","guid":{"rendered":"https:\/\/peoplelake.asia\/?post_type=awsm_job_openings&p=15498"},"modified":"2025-04-28T12:43:46","modified_gmt":"2025-04-28T12:43:46","slug":"marketing-manager","status":"publish","type":"awsm_job_openings","link":"https:\/\/peoplelake.asia\/zh\/jobs\/marketing-manager\/","title":{"rendered":"Marketing Manager"},"content":{"rendered":"

<\/p>\n\n\n\n

About the Company: <\/strong><\/p>\n\n\n\n

Our client is a leading provider of reward and cashback systems for B2C retail solutions. They are seeking a young and dynamic Marketing Manager to join their growing team.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Role Overview<\/strong>

Marketing Manager to lead marketing efforts across the group’s businesses, including both consumer-facing and enterprise offerings. This role requires a highly adaptable individual who can lead campaigns, build brand presence, support sales with tailored materials, and make real-time decisions based on performance data. You will report directly to the CEO and work closely with business development, product, and operations teams to deliver marketing that supports growth.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Key Responsibilities<\/strong>: <\/p>\n\n\n\n

    \n
  1. Strategy & Execution<\/strong>
    – Develop and implement marketing strategies across both consumer and enterprise business lines.
    – Align campaigns with business objectives, go-to-market plans, and product timelines. – Lead execution across paid, owned, and earned channels (ads, social, email, content, events).
    <\/li>\n\n\n\n
  2. Performance Marketing & Content <\/strong>
    – Plan and manage digital campaigns, including paid acquisition, CRM, and remarketing.
    – Create or oversee production of content for websites, product decks, social media, and marketing collateral.
    – Work with external vendors (designers, developers, agencies) where required, but own the output.
    <\/li>\n\n\n\n
  3. Sales & Commercial Support <\/strong>
    – Build and maintain sales enablement materials for the business development team (presentations, brochures, landing pages).
    – Tailor messaging for enterprise clients and adapt it based on feedback from the sales pipeline.
    – Collaborate with merchant teams to drive B2B2C campaigns, co-marketing efforts, and field activations.
    <\/li>\n\n\n\n
  4. Brand & Communication <\/strong>
    – Ensure brand consistency across all marketing assets and touchpoints.
    – Support the execution of company-wide branding initiatives, including rebranding, platform launches, and partnerships.
    – Manage public-facing messaging, copy tone, and brand voice across teams.
    <\/li>\n\n\n\n
  5. Analytics & Optimizations <\/strong>
    – Monitor and report on marketing performance metrics: ROAS, CPL, engagement, conversion.
    – Work closely with the business analyst to refine channels and budgets based on actual performance.
    – Adjust strategies continuously to improve lead quality, customer acquisition, and retention outcomes.<\/li>\n<\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    Qualifications & Requirements<\/strong> <\/p>\n\n\n\n

      \n
    1. Bachelor’s degree in Marketing, Business, Communications, or a related field. <\/li>\n\n\n\n
    2. 5+ years of marketing experience, ideally spanning both B2C and B2B contexts. <\/li>\n\n\n\n
    3. Strong grasp of digital marketing, CRM tools, and content development workflows. <\/li>\n\n\n\n
    4. Highly adaptable, hands-on, and comfortable executing campaigns directly when needed. <\/li>\n\n\n\n
    5. Experience working with lean teams and limited resources \u2014 startup or high-growth environment preferred. <\/li>\n\n\n\n
    6. Fluent in English; Mandarin proficiency is a plus.<\/li>\n<\/ol>\n\n\n\n


      For more information, you may reach out to Gina Koh at her email, gina.koh@peoplelake.asia or contact her at 016-6948780 via WhatsApp.<\/p>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      About the Company: Our client is a leading provider of reward and cashback systems for B2C retail solutions. They are seeking a young and dynamic Marketing Manager to join their growing team. Role Overview Marketing Manager to lead marketing efforts across the group’s businesses, including both consumer-facing and enterprise offerings. This role requires a highly […]<\/p>","protected":false},"author":10,"featured_media":8107,"template":"","meta":{"_joinchat":[]},"class_list":["post-15498","awsm_job_openings","type-awsm_job_openings","status-publish","has-post-thumbnail","hentry","job-category-digital-marketing","job-category-integrated-marketing","job-category-marketing","job-type-permanent","job-location-kl-eco-city","job-industry-enterprise-communication-technology","job-industry-information-communication-technology"],"_links":{"self":[{"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/awsm_job_openings\/15498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/awsm_job_openings"}],"about":[{"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/types\/awsm_job_openings"}],"author":[{"embeddable":true,"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/users\/10"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/media\/8107"}],"wp:attachment":[{"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/media?parent=15498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}