{"id":15635,"date":"2025-05-22T07:02:07","date_gmt":"2025-05-22T07:02:07","guid":{"rendered":"https:\/\/peoplelake.asia\/?post_type=awsm_job_openings&#038;p=15635"},"modified":"2025-05-22T07:02:09","modified_gmt":"2025-05-22T07:02:09","slug":"senior-marketing-executive-digital-marketing","status":"publish","type":"awsm_job_openings","link":"https:\/\/peoplelake.asia\/zh\/jobs\/senior-marketing-executive-digital-marketing\/","title":{"rendered":"Senior Marketing Executive (Digital Marketing)"},"content":{"rendered":"<h3 class=\"wp-block-heading\">About the company:<\/h3>\n\n\n\n<p>Our client is a dynamic and innovative company leading the transformation of the region\u2019s transportation landscape. They are committed to revolutionizing the industry through cutting-edge solutions and forward-thinking strategies.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Responsibilities:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plan and implement effective paid digital advertising campaigns on Facebook, Google, TikTok, and other suitable platforms to generate high-quality leads.<\/li>\n\n\n\n<li>Create advertising assets and content for social media, websites, email newsletters, and blogs.<\/li>\n\n\n\n<li>Conduct SEO analysis and produce optimized copy for digital content.<\/li>\n\n\n\n<li>Plan, coordinate, and execute end-to-end promotional campaigns to boost customer acquisition and sales conversion.<\/li>\n\n\n\n<li>Perform A\/B testing and use data-driven insights to optimize campaign performance and conversion funnels.<\/li>\n\n\n\n<li>Monitor, analyze, and report on the performance of marketing campaigns, including budget oversight.<\/li>\n\n\n\n<li>Collaborate with internal and external teams to ensure event marketing strategies align with overall company objectives.<\/li>\n\n\n\n<li>Support other marketing activities as needed.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Requirements:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Bachelor\u2019s Degree in Marketing, Communications, or a related field.<\/li>\n\n\n\n<li><strong>3 to 5 years of experience in a digital marketing<\/strong> role or within a marketing agency.<\/li>\n\n\n\n<li>Strong hands-on experience with <strong>Google Ads, Facebook Ads, Google Analytics, and Google Tag Manager<\/strong>.<\/li>\n\n\n\n<li>Solid understanding and practical skills in <strong>SEO and SEM<\/strong>.<\/li>\n\n\n\n<li>Experience in creating visuals, editing videos, and writing marketing copy is an added advantage.<\/li>\n\n\n\n<li>Familiarity with marketing analytics tools, CRM systems, and campaign performance tracking tools.<\/li>\n\n\n\n<li>Knowledge of full-funnel marketing strategies and managing campaigns across multiple channels.<\/li>\n\n\n\n<li>Highly self-motivated, proactive, and results-oriented, with strong organizational and time management skills.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>For more information, you may reach out to Grace Tan via email (grace.tan@peoplelake.asia) or WhatsApp (+6018-780 1215).<\/p>","protected":false},"excerpt":{"rendered":"<p>About the company: Our client is a dynamic and innovative company leading the transformation of the region\u2019s transportation landscape. They are committed to revolutionizing the industry through cutting-edge solutions and forward-thinking strategies. Responsibilities: Requirements: For more information, you may reach out to Grace Tan via email (grace.tan@peoplelake.asia) or WhatsApp (+6018-780 1215).<\/p>","protected":false},"author":23,"featured_media":9042,"template":"","meta":{"_joinchat":[]},"class_list":["post-15635","awsm_job_openings","type-awsm_job_openings","status-publish","has-post-thumbnail","hentry","job-category-content-creation","job-category-digital-marketing","job-category-marketing","job-type-full-time","job-location-kuala-lumpur","job-industry-public-transportation","job-industry-transportation"],"_links":{"self":[{"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/awsm_job_openings\/15635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/awsm_job_openings"}],"about":[{"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/types\/awsm_job_openings"}],"author":[{"embeddable":true,"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/users\/23"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/media\/9042"}],"wp:attachment":[{"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/media?parent=15635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}