{"id":15709,"date":"2025-05-29T08:26:00","date_gmt":"2025-05-29T08:26:00","guid":{"rendered":"https:\/\/peoplelake.asia\/?post_type=awsm_job_openings&#038;p=15709"},"modified":"2025-08-31T16:17:45","modified_gmt":"2025-08-31T16:17:45","slug":"paid-media-content-specialist","status":"expired","type":"awsm_job_openings","link":"https:\/\/peoplelake.asia\/zh\/?post_type=awsm_job_openings&p=15709","title":{"rendered":"Paid Media &amp; Content Specialist"},"content":{"rendered":"<p><strong>Role Summary<\/strong><\/p>\n\n\n\n<p>We are seeking a\u00a0<strong>Paid Media &amp; Content Specialist<\/strong>\u00a0to spearhead digital campaign execution, content creation, and media optimization for our growing portfolio of clients. This is a fast-paced, hands-on role ideal for a passionate individual who thrives on results and creative impact.<br><br><\/p>\n\n\n\n<p><strong>Key Responsibilities<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop and execute performance-driven\u00a0<strong>digital marketing strategies<\/strong>\u00a0tailored to client needs<\/li>\n\n\n\n<li>Take ownership of\u00a0<strong>paid media budgets<\/strong>\u00a0and continuously optimize for ROI<\/li>\n\n\n\n<li>Plan, implement, and refine\u00a0<strong>campaigns<\/strong>\u00a0across platforms: Meta, TikTok, Google, and Programmatic<\/li>\n\n\n\n<li>Collaborate with internal teams to deliver\u00a0<strong>cohesive marketing strategies<\/strong><\/li>\n\n\n\n<li>Draft short-form\u00a0<strong>copywriting<\/strong>\u00a0for ads, social media, and emails<\/li>\n\n\n\n<li>Ideate and develop\u00a0<strong>creative visuals<\/strong>\u00a0in partnership with designers<\/li>\n\n\n\n<li>Manage and support the creation of\u00a0<strong>video content<\/strong>\u00a0(e.g. influencer collaborations)<\/li>\n\n\n\n<li>Deliver\u00a0<strong>analytical reports<\/strong>, performance reviews, and actionable insights<\/li>\n\n\n\n<li>Work with the\u00a0<strong>sales team<\/strong>\u00a0on proposals and presentations for new prospects<\/li>\n\n\n\n<li>Manage external contractors and content creators when necessary<\/li>\n\n\n\n<li>Ensure\u00a0<strong>weekly and ad-hoc reporting<\/strong>\u00a0on campaign progress and KPIs<br><br><\/li>\n<\/ul>\n\n\n\n<p><strong>Key Performance Indicators (KPIs)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projections Fulfillment<\/strong>: Achieve \u226580% of targets outlined in client proposals<\/li>\n\n\n\n<li><strong>Client Retention<\/strong>: Ensure \u226570% satisfaction and renewal rate<\/li>\n\n\n\n<li><strong>Creative Impact<\/strong>: Target \u22652% engagement rate for creative assets<\/li>\n\n\n\n<li><strong>Brand Growth<\/strong>: Drive monthly follower growth of \u22655% where applicable<br><br><\/li>\n<\/ul>\n\n\n\n<p><strong>Requirements<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6559\u80b2<\/strong>: Bachelor\u2019s Degree in Marketing, Communications, or related field<\/li>\n\n\n\n<li>At least 1 year of relevant experience<\/li>\n\n\n\n<li><strong>Language<\/strong>: Proficient in English<\/li>\n\n\n\n<li><strong>Technical Skills<\/strong>: Experience with digital ad platforms (Meta, Google, TikTok), content creation, and campaign analytics tools preferred<\/li>\n\n\n\n<li>Strong creative thinking, analytical capability, and attention to detail<br><br><\/li>\n<\/ul>\n\n\n\n<p>For more information, you may reach out to Hoyyian at her email at&nbsp;<strong>hoyyian.tang@peoplelake.asia<\/strong><\/p>\n\n\n\n<p><strong>Please be informed that only shortlisted candidate will be notified<\/strong><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Role Summary We are seeking a\u00a0Paid Media &amp; Content Specialist\u00a0to spearhead digital campaign execution, content creation, and media optimization for our growing portfolio of clients. This is a fast-paced, hands-on role ideal for a passionate individual who thrives on results and creative impact. Key Responsibilities Key Performance Indicators (KPIs) Requirements For more information, you may [&hellip;]<\/p>","protected":false},"author":20,"featured_media":14395,"template":"","meta":{"_joinchat":[]},"class_list":["post-15709","awsm_job_openings","type-awsm_job_openings","status-expired","has-post-thumbnail","hentry","job-category-marketing","job-type-full-time","job-location-negeri-sembilan","job-industry-marketing"],"_links":{"self":[{"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/awsm_job_openings\/15709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/awsm_job_openings"}],"about":[{"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/types\/awsm_job_openings"}],"author":[{"embeddable":true,"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/users\/20"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/media\/14395"}],"wp:attachment":[{"href":"https:\/\/peoplelake.asia\/zh\/wp-json\/wp\/v2\/media?parent=15709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}