About the Client
A leading fintech innovator in Malaysia, providing Malaysians with a widely used integrated super app for e-wallet payments as well as investment & financial tools.<\/p>\n\n\n\n
Key Responsibilities:
Strategic Marketing Leadership: Drive and oversee the full-spectrum marketing strategy for the Commercial Division, ensuring it aligns with business objectives and revenue targets.
Merchant & Partner Initiatives: Collaborate with Category Leads to craft and deliver compelling marketing and growth strategies for partners.
Consumer Activation: Lead go-to-market initiatives for commercial offerings, boosting awareness, adoption, and engagement within key customer segments.
Integrated Marketing Execution: Manage digital, offline, and partner-driven campaigns to ensure impactful delivery and strong ROI.
Analytics & Optimization: Utilize data and insights to monitor campaign performance, refine strategies, and guide future marketing efforts.
Team Development: Build and lead a high-performing marketing team, fostering strong collaboration across Commercial, Product, and Growth functions.
Cross-Functional Synergy: Work closely with merchant services, category managers, and platform teams to create unified, impactful marketing narratives.
Brand Development: Enhance brand visibility across major sectors (retail, eCommerce, mobility, SMEs), supporting the \u201cbeyond payments, beyond Malaysia\u201d positioning.<\/p>\n\n\n\n
Job Requirements:
Over 8 years of experience in marketing, including at least 3 years in a senior leadership role.
Demonstrated success in leading marketing initiatives, preferably in payments, fintech, or eCommerce sectors.
Strong strategic thinker with a proven ability to align marketing strategies with business goals.
Commercially savvy, with deep understanding of merchant ecosystems, user behavior, and digital payment growth drivers.
Skilled in data-driven marketing, with the ability to assess campaign performance, optimize strategies, and connect results to business impact.
Experienced in managing stakeholders across Commercial, Product, Growth teams, and external partners.
Delivers executional excellence in large-scale marketing campaigns, maintaining high standards, consistency, and ROI.
Effective team leader with a track record in building, coaching, and scaling high-performing marketing teams.<\/p>\n\n\n\n
Kindly contact Charmaine via WhatsApp at 017-4622500 or via email at charmaine.loo@peoplelake.asia if you are keen to explore this opportunity. Kindly be informed that only shortlisted candidate will be notified.<\/p>\n\n\n\n
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