Senior Marketing Executive (Digital Marketing)

About the company:

Our client is a dynamic and innovative company leading the transformation of the region’s transportation landscape. They are committed to revolutionizing the industry through cutting-edge solutions and forward-thinking strategies.

Responsibilities:

• Plan and implement effective paid digital advertising campaigns on Facebook, Google, TikTok, and other suitable platforms to generate high-quality leads.
• Create advertising assets and content for social media, websites, email newsletters, and blogs.
• Conduct SEO analysis and produce optimized copy for digital content.
• Plan, coordinate, and execute end-to-end promotional campaigns to boost customer acquisition and sales conversion.
• Perform A/B testing and use data-driven insights to optimize campaign performance and conversion funnels.
• Monitor, analyze, and report on the performance of marketing campaigns, including budget oversight.
• Collaborate with internal and external teams to ensure event marketing strategies align with overall company objectives.
• Support other marketing activities as needed.

Requirements:

• A Bachelor’s Degree in Marketing, Communications, or a related field.
• 3 to 5 years of experience in a digital marketing role or within a marketing agency.
• Strong hands-on experience with Google Ads, Facebook Ads, Google Analytics, and Google Tag Manager.
• Solid understanding and practical skills in SEO and SEM.
• Experience in creating visuals, editing videos, and writing marketing copy is an added advantage.
• Familiarity with marketing analytics tools, CRM systems, and campaign performance tracking tools.
• Knowledge of full-funnel marketing strategies and managing campaigns across multiple channels.
• Highly self-motivated, proactive, and results-oriented, with strong organizational and time management skills.

For more information, you may reach out to Grace Tan via email (grace.tan@peoplelake.asia) or WhatsApp (+6018-780 1215).