Paid Media & Content Specialist

Role Summary

We are seeking a Paid Media & Content Specialist to spearhead digital campaign execution, content creation, and media optimization for our growing portfolio of clients. This is a fast-paced, hands-on role ideal for a passionate individual who thrives on results and creative impact.

Key Responsibilities

• Develop and execute performance-driven digital marketing strategies tailored to client needs
• Take ownership of paid media budgets and continuously optimize for ROI
• Plan, implement, and refine campaigns across platforms: Meta, TikTok, Google, and Programmatic
• Collaborate with internal teams to deliver cohesive marketing strategies
• Draft short-form copywriting for ads, social media, and emails
• Ideate and develop creative visuals in partnership with designers
• Manage and support the creation of video content (e.g. influencer collaborations)
• Deliver analytical reports, performance reviews, and actionable insights
• Work with the sales team on proposals and presentations for new prospects
• Manage external contractors and content creators when necessary
• Ensure weekly and ad-hoc reporting on campaign progress and KPIs
  
  

Key Performance Indicators (KPIs)

• Projections Fulfillment: Achieve ≥80% of targets outlined in client proposals
• Client Retention: Ensure ≥70% satisfaction and renewal rate
• Creative Impact: Target ≥2% engagement rate for creative assets
• Brand Growth: Drive monthly follower growth of ≥5% where applicable
  
  

Requirements

• Education: Bachelor’s Degree in Marketing, Communications, or related field
• At least 1 year of relevant experience
• Language: Proficient in English
• Technical Skills: Experience with digital ad platforms (Meta, Google, TikTok), content creation, and campaign analytics tools preferred
• Strong creative thinking, analytical capability, and attention to detail
  
  

For more information, you may reach out to Hoyyian at her email at hoyyian.tang@peoplelake.asia

Please be informed that only shortlisted candidate will be notified