Business Development & Marketing (Law firm)

Role Overview

The Business Development & Marketing Executive/Assistant will work within a centralised BD team to deliver high-quality business development and marketing support across multiple practice groups. This role involves end-to-end management of events, proposals, marketing materials, directory submissions, and ad hoc projects. The candidate will gain professional exposure in services marketing, stakeholder management, and business operations in a leading law firm.

Key Responsibilities

Business Development & Marketing Support

• Coordinate and maintain deal/matter collection and monthly reporting.
• Track progress of key deals and maintain updated deal lists.
• Draft, coordinate, and monitor directory and league table submissions to ensure quality, consistency, and timely delivery.
• Assist partners in preparing and producing pitches, proposals, and empanelment applications.
• Compile, maintain, and update firm profiles, lawyer CVs, and promotional materials.

Events & Campaigns

• Plan, coordinate, and execute firm events, seminars, sponsorships, and client training sessions from inception to completion.
• Support regional and local BD teams in preparing invitations, newsletters, alerts, and corporate gift distributions.
• Ensure events deliver maximum visibility, impact, and return on investment (ROI).

Marketing & Communications

• Draft and format marketing collaterals, newsletters, and client alerts.
• Manage firm memberships with external chambers and associations (e.g., AMCHAM, MICCI).
• Support internal communications by compiling BD activities for reporting and ensuring brand consistency across outputs.

Systems & Administration

• Maintain marketing databases, CRM systems (e.g., InterAction, BakerCI), and online platforms (e.g., BakerWorld).
• Coordinate photo shoots and updates for lawyer CVs and profiles.
• Source and manage corporate gifts and branded materials.

Skills & Competencies

• Strong multitasking and prioritisation skills in a fast-paced environment.
• Excellent command of English; copywriting experience an advantage.
• Strong communication and interpersonal skills with a collaborative mindset.
• High attention to detail, creativity, and initiative.
• Problem-solving skills with a positive, can-do attitude.
• Keen interest in business operations, corporate environments, and professional services.

Qualifications & Experience

• Degree in Communications, Marketing, Business, Law, or related humanities field.
• 2+ years of relevant experience in business development, communications, PR, events, or professional services preferred.
• Fresh graduates with strong interest and internship experience will also be considered.
• Administrative experience is an added advantage.