Assistant Country Manager (experience in motorcycle spare parts is a must) – Mandarin Speaker

About the Client:

A Malaysia conglomerate (HQ based in Puchong) with more than 20 subsidiaries around APAC and European regions –  with multiple business sectors including automotive manufacturing, food & beverage, beauty & health care, IT solutions etc.

Position Overview:

• The Assistant Country Manager (ACM) will be the commercial lead for the company’s motorcycle spare parts business division.
• Strong understanding of motorcycle culture, rider trends and ground-level dynamics is a must.
• This is a role for those who live and breathe the rider lifestyle, know the ground, understand the market and can build a performance-focused brand that riders trust and follow.
• This role is supported by a team of Sales, Marketing and Business Development.

Responsibilities:

• Drive Commercial Performance
  • Own the brand’s revenue growth strategy and ensure delivery of monthly and annual sales targets.
  • Define pricing strategies, dealer incentives and commercial forecasts to maintain profitability.
• Lead Sales & Dealer Engagement
  • Build, coach and drive a sales team focused on results, relationships and reach.
  • Strengthen dealer, workshop and retail networks across key markets.
• Develop & Position the Brand
  • Define the brand’s identity, tone and value proposition in alignment with market demand and rider behavior.
  • Oversee brand campaigns, motorsport sponsorships and digital marketing that elevates market relevance and recall.
• Execute Market Growth Strategy
  • Expand into new territories and customer segments.
  • Lead go-to-market strategies for new product lines or market rollouts.
• Champion Customer & Community Experience
  • Build brand credibility through on-ground activation, rider engagement and workshop loyalty.
  • Foster a community of brand advocates, fans and motorsport collaborators.
• Monitor & Report Business Performance
  • Track KPIs including sales, margin, market share and campaign ROI.
  • Provide regular commercial and strategic updates to Group CEO and stakeholders.

Requirements:

• Experience in automotive, motorcycle aftermarket or performance parts industry is a must.
• Strong understanding of motorcycle culture, rider trends and ground-level dynamics.
• Able to communicate in Mandarin.
• Proven track record in driving revenue, managing dealers and building high-trust relationships.
• Entrepreneurial, fast-moving and results-focused — thrives in field operations and market-driven settings.
• Confident communicator with strong leadership presence and a hands-on approach.

Salary Range: RM 15,000 – RM 20,000 stretchable.

Please be informed that only shortlisted candidate will be notified.

For more information, kindly reach out to Sunny Khoo via Whatsapp at 012-5164406 or via email at sunny.khoo@peoplelake.asia