Digital Marketing Manager

About the company:

Our client is a leading global provider of financial education, headquartered in Singapore, and is currently expanding its presence in Malaysia.

Responsibilities:

• Develop and execute paid marketing strategies to generate leads and meet revenue goals.
• Build, train, and lead a dedicated team of digital marketing executives.
• Create innovative marketing ideas and optimise campaigns for strong performance.
• Craft localised marketing messages to strengthen brand presence and grow market share in Malaysia.
• Write and refine persuasive long-form content for ads, video scripts, landing pages, sales pages, emails, and more.
• Oversee the production of marketing materials such as video ads, e-books, and short online courses.
• Manage advertising budgets, analyse campaign data, and run A/B tests to improve return on ad spend.
• Conduct market research, create surveys, and speak directly with customers to better understand their needs and behaviour.
• Stay updated on the latest digital marketing trends and continuously seek out new opportunities.

Requirements:

• Diploma or Degree in a relevant field
• At least 4–5 years of hands-on experience in performance marketing
• Proven experience leading a digital marketing team
• Background in marketing within the financial or education sectors
• Extra advantage if you’re skilled in Meta Ads, Google Ads, ClickFunnels, and HubSpot CM

We’re Looking for Someone Who:
✔ Has strong copywriting skills – You can craft compelling ads without relying on AI tools.
✔ Has a good eye for design and knows what makes an ad visually engaging.
✔ Loves numbers – you’re analytical and constantly testing and improving campaigns.
✔ Takes initiative – you don’t wait around, you get things done.
✔ Pays close attention to detail – you understand that even small mistakes can damage our brand.
✔ Is a true team player – you’re here to grow with us, not just for a paycheck.
✔ Performs well under pressure – deadlines and high expectations bring out your best.
✔ Is a supportive leader – you care about your team and want to see them succeed.

For more information, you may reach out to Grace Tan via email (grace.tan@peoplelake.asia) or WhatsApp (+6018-780 1215).