Digital Marketing Manager

About Our Client:
Our client is a global financial education powerhouse, headquartered in Singapore and they’re expanding their presence in Malaysia.

Job Description:
1. Plan and implement paid marketing strategies to achieve lead generation and revenue targets.
2. Build, train and manage a close-knit team of digital marketing executives.
3. Conceptualise creative marketing ideas and optimise performance-driven campaigns.
4. Tailor localised marketing messages to increase our presence and market share in Malaysia.
5. Write and edit compelling long-form direct-response copy in formats including ads, video scripts, landing
pages, sales pages, emails, and more.
6. Oversee the creation of marketing assets such as video ads, e-books, short courses, and more.
7. Manage ad budgets, analyse campaign numbers, and conduct rigorous A/B testing to maximize return on ad
spend.
8. Conduct market research, design surveys, and engage in direct conversations to gain insights into our
customers’ psychology
9. Constantly look out for and explore new digital marketing trends and opportunities.

Requirements:
1. Experience & skills:

• Diploma or Degree holder
• Minimum 4-5 years of hands-on performance marketing experience
• Experience in leading a digital marketing team
• Experience in marketing for financial and/or education industries
• Bonus points if you’re a pro at: Meta Ads, Google Ads, ClickFunnels, HubSpot CMS

2. Our ideal teammate has these qualities:
✔Strong copywriting skills – You can write a killer ad without ChatGPT
✔ A creative eye for design and what makes ads pop.
✔ An analytical mind that thrives on numbers, testing, and optimisation.
✔ Pro-active problem-solver – You don’t wait for instructions, you make things happen.
✔ Detail-oriented & precise – Because careless errors hurt our brand.
✔ Committed team player – You’re in for the long game, not just the pay check.
✔ Thrives under pressure – Tight deadlines? High stakes? You bring your A-game.
✔ People-oriented leader – You’re not a tyrant. You love helping others succeed.

Gain the satisfaction of knowing your work isn’t just pushing ads — it’s transforming lives. APPLY NOW If you are ready to step up as a leader, creator, and strategist!

Kindly send your latest CV to our consultant, Gina at gina.koh@peoplelake.asia or WhatsApp at 016-6948780 for more information.