Digital Marketing Specialist (Mandarin-Speaker, Sunway Velocity)

About Our Client:
Our client is a fast-growing, dynamic digital solutions company specializing in cross-border e-commerce application aggregation platforms. As they expand their business into Malaysia, they are seeking a Digital Marketing Specialist to support their newly acquired digital marketing services venture.

Responsibilities:

• Developing and implementing social media strategies, managing social media accounts, and engaging with followers. 
• Developing engaging content for various online channels, including social media updates, email marketing, and website copy. 
• Conducting research, analyzing keywords, and optimizing website content for search engines to improve organic rankings. 
• Tracking campaign performance, analyzing data, and providing reports to stakeholders. 
• Planning and managing paid advertising campaigns, such as Google Ads, Meta Ads, Little Red Book, TikTok and etc.
• Working with sales, product, and IT teams to align marketing efforts with business objectives. 

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Min. of 5 years of proven experience in digital marketing, especially experience in handling Google advs, Meta ads and TikTok ads is preferred.
• Proficiency in SEO, PPC, social media marketing, email marketing, and content marketing is essential. 
• Candidates with leadership experience are preferred.
• Able to work under stress, strong analytical and problem-solving skill.
• Enjoy working in fast-paced environment independently with minimal supervision.
• Required language(s): Fluent in Mandarin is compulsory, additional proficiency in English is a plus.

For more information, you may reach out to Gina Koh at her email, gina.koh@peoplelake.asia or contact her at 016-6948780 via WhatsApp.