Digital Marketing Specialist (Mandarin Speaker)

About the company:

Our client is a fast-growing digital solutions company that builds platforms for cross-border e-commerce. As they expand into Malaysia, they are looking for a Digital Marketing Specialist to support their new digital marketing services business.

Responsibilities:

• Develop and manage social media strategies, accounts, and audience engagement.
• Create compelling content for social media, email campaigns, and website updates.
• Conduct keyword research and optimize website content to improve search engine rankings.
• Monitor campaign performance, analyze data, and prepare reports for stakeholders.
• Plan and execute paid advertising campaigns across platforms such as Google Ads, Meta Ads, Xiaohongshu (Little Red Book), TikTok, and others.
• Collaborate with sales, product, and IT teams to ensure marketing efforts align with overall business goals.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 5 years of proven experience in digital marketing, with hands-on experience in managing Google Ads, Meta Ads, and TikTok Ads preferred.
• Strong skills in SEO, PPC, social media, email, and content marketing.
• Leadership experience is an added advantage.
• Able to work well under pressure with strong analytical and problem-solving skills.
• Comfortable working independently in a fast-paced environment with minimal supervision.
• Must be fluent in Mandarin; proficiency in English is a plus.

For more information, you may reach out to Grace Tan via email (grace.tan@peoplelake.asia) or WhatsApp (+6018-780 1215).