Senior Marketing Executive (CRM/ Content Creation)

About the company:

Our client is a dynamic and innovative company leading the transformation of the region’s transportation landscape. They are committed to revolutionizing the industry through cutting-edge solutions and forward-thinking strategies.

Responsibilities:

CRM & Customer Engagement

• Develop and implement CRM strategies to improve customer retention and lifetime value
• Manage email marketing campaigns, loyalty programs, and personalized communications
• Analyze customer data and behavior to enhance segmentation and engagement

Social Media & Content Creation

• Plan, create, and manage engaging content for social media platforms (TikTok, Instagram, Facebook, etc.)
• Develop compelling stories and campaigns to boost product visibility and drive sales
• Stay updated on trends and adjust content strategies to improve reach, engagement, and conversion

Performance Tracking & Optimization

• Support other marketing-related tasks as needed
• Monitor and analyze CRM and social media performance, providing insights and actionable recommendations
• Conduct A/B testing for content and email campaigns to enhance engagement and conversion rates
• Collaborate with the marketing team to align CRM and content strategies with overall business objectives

Requirements:

• At least 3 years of hands-on experience in building a social media presence by creating engaging content and adapting to trends to drive brand awareness and engagement
• Over 3 years of experience in developing customer retention strategies and loyalty programs using CRM platforms such as WhatsApp Business, HubSpot, Mailchimp, Salesforce, or similar
• Proficient in photo and video shooting and editing for content creation using tools like CapCut, Canva, Adobe Photoshop, or similar software
• Strong writing skills with the ability to craft compelling content for emails, social media, and marketing campaigns that align with the brand’s tone and voice
• Experienced in tracking and analyzing CRM and social media performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards to optimize marketing strategies
• Self-motivated, with strong communication and problem-solving skills to manage multiple campaigns and partnerships effectively
• Bachelor’s Degree in Marketing, Communications, Business, or a related field

For more information, you may reach out to Grace Tan via email (grace.tan@peoplelake.asia) or WhatsApp (+6018-780 1215).