Senior Marketing Executive – CRM & Social Media Content Creation

Introduction on the role
As a Senior Marketing Executive (CRM & Social Media Content Creation), you will play a crucial role in developing customer relationship management systems and social media content strategies to engage and enhance customer loyalty. You are reporting to the Marketing Manager, you will use content storytelling to engage and convert potential customers, as well as be responsible for building touch points with repeat customers through personalized experience along the customer journey. To drive business impact in a dynamic and fast-growing environment, this role requires a mix of strategic planning with strong creating skills, a passion for customer engagement and a data-driven mindset through content and CRM.

Responsibilities:

🔹 CRM & Customer Engagement

• Develop and execute CRM strategies to enhance customer retention and lifetime value
• Manage email marketing campaigns, loyalty programs, and other personalized
  communications
• Analyze customer data and behavior to improve segmentation and engagement
  
  
  🔹 Social Media & Content Creation
• Plan, create, and manage engaging content across social media platforms (Tik Tok,
  Instagram, Facebook, etc.)
• Develop compelling storytelling and campaigns that resonate with audience to increase
  product visibility and sales
• Monitor trends and optimize content strategy to enhance reach, engagement and
  conversion
  
  
  🔹 Performance Tracking & Optimization
• Track and analyze CRM and social media performance, providing insights and
  recommendations
• A/B test content and email campaigns to improve engagement and conversion rates
• Work closely with other marketing members to align CRM and content strategies with
  broader business goals
• Other marketing tasks as needed

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field 【Preferred】
• Min. 3 years hands-on experience in building social media presence, through crafting engaging content and adapting to market trends to drive engagement and brand awareness 【Essential】
• Min. 3 years hands-on experience developing customer retention strategies and membership loyalty programs, using CRM platforms like WhatsApp Business, HubSpot, Mailchimp, Salesforce or similar platforms 【Essential】
• Photo/ video shooting and editing skills for content creation (CapCut, Canva, Adobe Photoshop, or similar platforms) 【Essential】
• Strong ability to write compelling content for emails, social media, and marketing campaigns that align with the brand’s tone and voice 【Essential】
• Experience in tracking and analyzing CRM and social media performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards to optimize strategies【Essential】
• Self-starter with excellent communication and problem solving skills to manage multiple campaigns and partnerships simultaneously【Preferred】

If you think it is a match for your experience and interests please apply today – we are eager to learn more about you! 

Kindly send your latest CV to our consultant, Gina by email at gina.koh@peoplelake.asia or WhatsApp at 016-6948780 for more information.