Senior Marketing Executive (Event Marketing)

About the company:

Our client is a dynamic and innovative company leading the transformation of the region’s transportation landscape. They are committed to revolutionizing the industry through cutting-edge solutions and forward-thinking strategies.

Responsibilities:

• Plan, coordinate, and execute marketing events, sponsorships, brand activations, and roadshows to increase product visibility and drive sales.
• Manage event logistics, budgets, and on-site execution to ensure smooth operations and consistent brand representation.
• Collaborate with internal creative teams to develop promotional materials, digital content, and advertising assets for events.
• Monitor and analyze event performance, campaign effectiveness, and customer insights to provide recommendations for improvement and ROI optimization.
• Identify and negotiate partnership opportunities with brands, organizations, and media for joint marketing campaigns.
• Build and maintain strong relationships with event vendors, media outlets, and key industry stakeholders to enhance brand exposure.
• Conduct market and competitor analysis to uncover opportunities for improving channel performance and increasing product sell-through.
• Work closely with internal teams to ensure event marketing strategies align with overall business objectives.
• Perform other marketing-related tasks as required.

Requirements:

• Bachelor’s Degree in Marketing, Communications, Business, or a related field
• 3–5 years of experience in event management, brand activation, or partnerships (Required).
• Strong planning, coordination, and negotiation skills, especially with vendors and sponsors (Required).
• Able to manage multiple campaigns and partnerships simultaneously
• Proactive with leadership qualities and a passion for strategic collaboration
• Excellent communication, stakeholder management, and problem-solving abilities

For more information, you may reach out to Grace Tan via email (grace.tan@peoplelake.asia) or WhatsApp (+6018-780 1215).