Senior Marketing Executive – Performance Marketing (Digital Ads)

Introduction on the role
As a Senior Marketing Executive (Performance Marketing) you will play a pivotal role in executing and managing digital marketing strategies to enhance brand visibility, generate leads and drive sales. You are reporting to the Marketing Manager, you will be responsible for running paid digital advertising (Facebook Ads Manager, Google Ads Manager), optimizing landing pages/websites, and crafting marketing campaigns to promote the company’s
services. Additionally, you will develop ads content, including creative assets, videos, and copywriting for A/B testing on various ads platforms to optimize the performance marketing result.

Responsibilities

• Implement effective paid digital advertising campaigns on Facebook, Google, Tik Tok
  and other suitable channels to generate quality leads
• Develop advertising assets, like creative, copywriting and landing page variation for A/B
  testing
• Plan, coordinate and execute end to end promotional campaigns to enhance customer
  acquisition and sales conversion
• Track, analyze and report on marketing campaign performance for strategy optimization
• Work with internal and external teams to align performance marketing strategies with
  overall company goals
• Other marketing tasks as needed

Requirements

• Bachelor’s Degree in Marketing, Communications or a related field【Preferred】
• 3-5 years experience in a digital marketing or marketing agency role【Essential】
• Hands-on experience in Google Ads, Facebook Ads, Google Analytics, Google Tag Manager【Essential】
• Proficiency in SEO and SEM 【Preferred】
• Experience in image creation, video editing and copywriting【Preferred】
• Proficiency in marketing analytics tools and campaign performance tracking【Preferred】
• Knowledge in full-funnel marketing strategies and multi-channel campaign management 【Preferred】
• Self-motivated, proactive, and results-driven with strong organizational skills 【Preferred】

If you think it is a match for your experience and interests please apply today – we are eager to learn more about you! 

Kindly send your latest CV to our consultant, Gina by email at gina.koh@peoplelake.asia or WhatsApp at 016-6948780 for more information.