Social Media Operations Specialist

About the Role:

Our client is looking for a proactive, creative, and results-driven Social Media Operations Specialist to enhance and grow our brand presence across multiple digital platforms. This role suits someone who combines digital marketing expertise with a positive, energetic, and presentable persona, and who resonates with spirituality, wellness, and mind–body–spirit content.

The ideal candidate thrives in a fast-paced, high-frequency environment, engages meaningfully with audiences, and communicates with clarity, warmth, and professionalism.

Responsibilities:

• Manage and grow social media accounts, including Facebook, Instagram, YouTube, and emerging platforms.
• Plan and execute posting schedules, craft engaging captions, select hashtags, and optimize content for reach and engagement.
• Collaborate with video editors and content creators to ensure timely delivery of polished promotional materials.
• Run basic paid ads or boosted posts (FB/IG/YT) to increase reach, engagement, and conversions.
• Actively engage with followers, respond to messages, and maintain a friendly, high-energy brand tone.
• Support sales funnels and promotional campaigns for courses, workshops, and healing sessions.
• Monitor content performance using analytics tools and prepare weekly and monthly reports.
• Track trends and competitor activity to refine content strategies continuously.
• Support sales conversions through warm outreach and effective communication.
• Maintain a professional, polished appearance that reflects the brand’s energy and values.

Requirements:

• Minimum 2 years of experience managing social media operations (Facebook, Instagram, YouTube required).
• Strong understanding of digital marketing, audience growth, and content optimization.
• Excellent communication, interpersonal, and customer-handling skills.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• High stress tolerance with strong responsibility and accountability.
• Basic knowledge of sales funnels, online promotion, and campaign execution.
• Professional appearance and confidence on camera is highly preferred.
• Proficiency in English and Mandarin.

Preferred Qualifications:

• Interest or background in spirituality, meditation, wellness, mind–body–spirit, or healing-related content.
• Experience in high-end retail consultation, online course promotion, or influencer collaborations.
• Naturally positive, approachable, and presentable personality aligned with the brand’s energetic tone.

What They Offer:

• Opportunities for international travel to support events and content creation.
• A supportive, high-energy work environment that encourages creativity and growth.
• Opportunities to grow within online education, spiritual media, and global brand development.
• Clear performance-based bonuses tied to achievable targets and milestones.