Product Channel Marketing Executive

Key Responsibilities:

1. Product Management (50%)

• Define product positioning and product life cycle management, including range extensions, deletions, supersessions, etc. Implement product policy for range in ASEAN region
• Regular review of range, including gap analysis against vehicle Parc and competitor comparisons.
• Updating of range to meet range coverage policy.
• Monitor customer requirements and competitor moves, regular benchmarking.
• Start and coordinate NPI process
• Assist supplier technical compliance performance & seek continuous improvement
• Coordinate with suppliers for product specification, including packaging, label, inserts, product appearance.
• Coordinate with technical department for the new product training for internal and external before the new product training handover to technical department 

Sourcing (30%)

• Define sourcing strategy for each product category and implement
• Perform sourcing studies to maintain best in class sourcing and world class cost prices
• Supplier acquisition
• Make sourcing decision making
• Set up supplier contracts and ongoing management of contracts
• Cost down
• Commercial negotiations with suppliers

-price

-payment terms

-warranty

-rebates

-other added value services

• Planning for Annual volumes
• Implement the stocking policy for the new product and existing product
• Perform stock planning for the new product before the supply chain department take over  

Marketing (10%)

• Create marketing plans geared toward target groups for each key product within portfolio, in line with company strategies and targets and within budget.
• Develop and implement Brand and Communication strategy
• Conduct appropriate market research, competitive activities analysis and their products and services
• Budget management, to deliver all marketing activities within the agreed budget.

Financials: (10%)

• Monthly monitoring of key financial figures and co-ordinate actions between departments where recovery needed or opportunities are presented.
• Responsibility for product line sales, Gross Margin in Malaysia against Operating plan

Key Performance Measures

• Responsibility for product line sales, Gross Margin in Malaysia against Operating plan
• To develop promotional campaigns, customer incentive program
• Support operations team to update the costing and maintain the database in system
• Responsible for range extension.
• To manage and meet monthly reporting dateline as required by management

Qualification and Experience

• Bachelor’s Degree in Automotive Engineering, Mechanical Engineering, or a related field.
• Minimum 5 – 6 years of experience, preferably in the automotive industry.
• Proven experience working as a distributor and managing wholesaler networks.
• Analytical skills with attention to detail and problem-solving skills.
• Strong understanding of the product management processes.
• Computer literacy, including proficiency in Microsoft Word, PowerPoint, Excel, email, and internet applications.
• Excellent verbal and written communication in English. Proficiency in the Chinese language, both written and verbal, will be an added advantage.
• Extensive customer visits and this position requires travel within Malaysia and overseas.