Junior SEO Specialist

About the Client

Our client is a technology-driven group providing innovative digital, IT, and professional solutions to support business growth and operational efficiency.

Key Responsibilities:

• Conduct comprehensive keyword research, competitor analysis, and market research to identify SEO opportunities.
• Perform on-page SEO optimisation, including meta tags, headings, content structure, internal linking, and URL optimisation.
• Monitor website traffic, keyword rankings, and SEO performance metrics using analytics and SEO tools.
• Track, analyse and report SEO performance, and recommend improvements.
• Stay up-to-date with the latest search engine algorithms, SEO trends, and best practices.
• Collaborate with content, design, development, and marketing teams to ensure SEO best practices are embedded across all digital initiatives.
• Support and execute content creation and link-building strategies to improve domain authority and organic rankings.
• Assist or lead SEO audits and optimisation initiatives.
• Identify and prioritise optimisation opportunities to improve site visibility and performance.
• For senior candidates: develop and execute SEO strategies, mentor juniors, and manage stakeholder expectations.

Job Requirements:

• Diploma/Certificate/Bachelor’s degree in Marketing, Communications, IT, Business, or a related field is preferred.
• Junior: 1–4 years of experience in SEO or digital marketing.
• Strong understanding of SEO fundamentals (on-page, off-page, and technical SEO).
• Experience using SEO tools (e.g. Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.)
• Strong analytical, research, and problem-solving skills.
• Good written and verbal communication skills in Mandarin.
• Ability to work independently and as part of a team.
• Highly motivated, proactive, and willing to learn.
• Content writing and optimisation skills.
• Basic coding knowledge (HTML/CSS).
• Link-building experience is crucial.
• Experience with content strategy and integration is nice to have.
• Vendor or agency management experience is nice to have.
• Awareness of black-hat SEO practices (for defensive and compliance purposes only).

Kindly contact Rainie via WhatsApp at 012-7911939 or email at rainie.chua@peoplelake.asia if you are keen to explore this opportunity.

Thank you.