Senior Leasing & Marketing Manager (COMMERCIAL / MIXED USE)

About the company:

Reputable property developer with a diversified portfolio spanning residential, commercial and mixed use development projects.

About the position:

Lead and drive the overall leasing and A&P strategy for assigned commercial retail developments and township components, ensuring optimal tenant mix, sustainable rental growth, strong asset positioning, and achievement of financial and operational targets.

Responsibilities:

1. Leasing Strategy & Portfolio Management

1. Develop and lead leasing strategy, trade & tenant mix planning, and commercial positioning in line with overall development concept and business objectives
2. Drive portfolio occupancy, rental yield, and income growth targets
3. Identify and secure anchor and key tenants to strengthen asset value and market positioning

2. Business & Financial Performance

1. Accountable for leasing revenue, occupancy rates, rental negotiations, and budget performance
2. Prepare and present leasing strategy, financial projections, and performance reports to Management
3. Monitor leasing KPIs, tenant sales performance (for GTO Tenancies), and market benchmarks to drive continuous improvement

3. Tenant & Market Management

1. Build and maintain strategic relationships with key retailers, brands, agents, and business partners
2. Track and analyse market trends, competitor positioning, and consumer behaviour
3. Proactively identify new business opportunities, trade categories, and emerging trends

4. Deal Structuring & Negotiation

1. Lead negotiations on commercial terms, lease terms, rental framework, incentives, and tenancy agreements
2. Ensure all deals are aligned with financial targets, risk parameters, and company policies
3. Oversee full leasing process – from sourcing, negotiation, documentation to handover
4. Work closely with Fit-out Team to deliver and manage Tenants Fit-out Submission

5. Project Development & Cross-Functional Leadership

1. Collaborate closely with Project, Design, Planning, and Operations to ensure leasing requirements are embedded in development design
2. Provide input on retail placemaking, retail zoning, traffic flow, and experiential elements
3. Support township activation strategy through integrated leasing and marketing approach

6. Advertising & Promotions (A&P) Strategy

1. Lead the development and execution of annual A&P strategy
2. Drive footfall, tenant sales, and brand positioning through targeted campaigns and initiatives
3. Oversee budget planning, ROI analysis, and optimisation of marketing expenditures
4. Establish partnerships with media, agencies, sponsors, and community stakeholders

7. Digital & Brand Management

1. Oversee digital marketing strategy, social media positioning, and online engagement
2. Ensure consistent branding across all marketing channels and developments
3. Leverage digital platforms to enhance customer experience and tenant visibility

8. Team Leadership & Capability Building

1. Lead, mentor and develop the leasing and marketing team to achieve high performance
2. Establish clear KPIs, performance tracking, and continuous capability development
3. Drive a strong result-oriented and commercially focused team culture

9. Governance & Compliance

1. Ensure compliance with leasing SOPs, ISO requirements, and documentation standards
2. Maintain proper control on lease documentation, audit requirements, and reporting integrity

Key KPIs:

1. Occupancy Rate (%)
2. Net Effective Rental Growth
3. Leasing Revenue vs Budget
4. Tenant Sales Performance / Productivity (where applicable)
5. Trade & Tenant Mix planning
6. Campaign ROI & Footfall Growth
7. Vacancy Turnaround Time

The salary for this position is up to RM 12,000.

Please be informed that only shortlisted candidate will be notified.

For more information, kindly reach out to Sunny Khoo via Whatsapp at 012-5164406 or via email at sunny.khoo@peoplelake.asia