CHIEF MARKETING OFFICER (FMCG Manufacturing) – based in Kajang

Role Overview:

Lead the Group’s overall marketing, branding and corporate communications strategy, driving brand positioning, market presence, customer engagement and commercial growth across the Group and its subsidiaries.

Key Responsibilities:

• Develop and execute Group-wide marketing strategies, plans, budgets and KPIs aligned with business objectives.
• Lead brand strategy and corporate identity across the Group and subsidiaries, ensuring consistent positioning and messaging.
• Drive digital marketing and online presence, including websites, social media, digital campaigns, analytics and emerging marketing technologies.
• Partner with Business Unit Heads to drive revenue growth, market expansion and new business opportunities through market research, competitor analysis and go-to-market strategies.
• Lead corporate communications and PR, including media relations, corporate announcements, key messaging, reputation management and crisis communications.
• Oversee marketing campaigns, corporate events, exhibitions, launches and promotional activities across business units.
• Manage marketing budgets and evaluate ROI, lead generation, engagement, brand visibility and campaign performance.
• Ensure marketing activities uphold corporate governance, regulatory compliance, ethical standards and brand reputation.

Requirements:

• Bachelor’s Degree in Marketing, Business, Communications or related field
• 12–15+ years of progressive marketing experience, including significant senior leadership experience.
• Proven expertise in corporate marketing, branding, digital marketing and communications.
• Experience managing marketing across multiple business units, subsidiaries or diversified industries is highly preferred.
• Strong commercial acumen, with the ability to link marketing strategies to revenue and business growth.
• Strong background in brand management, digital strategy, corporate communications and market development.
• Experience in a public-listed company or large Group of Companies is an advantage.
• Strong leadership, strategic thinking, analytical, communication and stakeholder management skills.

The salary for this position is up to RM 25,000.

Interested to explore this opportunity? Kindly drop your resume to sunny.khoo@peoplelake.asia

Please be informed that only shortlisted candidate will be notified.