Digital Marketing Team Lead

Position Overview:
We are seeking a skilled and motivated Digital Marketing Team Lead/Manager to guide and inspire our digital marketing team. This role involves managing and mentoring a team of junior digital marketers while driving strategic marketing initiatives for our clients.

About Our Client:

Our client is a boutique digital marketing agency, based in Bandar Puteri Puchong. Our client dedicated to provide end-to-end, measurable, lead generation to sales acquisition whenever possible, through digital marketing solutions in Kuala Lumpur and Malaysia.

Key Responsibilities:
• Develop and lead digital marketing strategies to promote relevant trade shows, driving campaign execution and performance.
• Collaborate with sales, project, and marketing teams to create and execute effective multi-channel campaigns aimed at engaging target audiences, ensuring campaign success through comprehensive planning and implementation.
• Conduct market research to identify key trends and insights, regularly monitor and optimize campaign performance, and implement best practices for continuous improvement.
• Translate marketing strategies into actionable metrics, including acquisition, customer engagement, retention, brand awareness, and the development of new propositions and innovation goals.
• Initiate new tactics to engage both existing and new audience segments, contributing to the growth of established and emerging brands in the event portfolio.
• Oversee processes and platforms to ensure proper tracking and visibility of multi-channel conversions and channel attribution.
• Ensure that all marketing campaigns align with the company’s overarching marketing strategy and objectives.
• Leverage deep audience insights to personalize and target marketing content, delivering it at the most effective times.
• Manage campaign budgets, optimizing spend based on performance metrics.
• Continuously focus on data-driven decision-making to maximize time efficiency and marketing spend, enhancing results, experiences, and performance.

Requirements:
• Bachelor’s Degree in Marketing, Communications, or a related field with 2-5 years of practical, relevant experience in digital marketing.
• Proven track record in developing and executing successful digital marketing campaigns across various channels for projects, events, or products.
• Extensive knowledge of digital marketing channels, including paid search, social media, email marketing, SEO, and SEM is an added advantage.
• Strong analytical skills with experience in utilizing analytics tools to measure and evaluate campaign performance.
• Excellent communication skills with the ability to collaborate effectively across internal teams.
• Creative mindset with a focus on content design and creation.
• Eagerness to develop and expand skills and industry knowledge.
• A dynamic and collaborative team player.

** This role is only open for Malaysian Citizens.

If you think it is a match for your experience and interests please apply today – we are eager to learn more about you! Kindly send your latest CV to our consultant, Gina at gina.koh@peoplelake.asia or WhatsApp at 016-6948780 for more information.