Head of E-Commerce (Mandarin Speaker)

About Our Client:

Our client has achieved substantial growth and diversification, building a robust portfolio across the automotive, information technology, healthcare, beauty, farming, and food and beverage industries. They are now seeking an experienced, entrepreneurially minded Head of E-Commerce to lead and drive the Group’s profit-generating business unit.

Job Summary:

This is a pioneering role within the Group, leading a new digital commerce department that acts as an internal agency and shared service across all business units, including Automotive, F&B, Health & Beauty, and other businesses within the group.

The Head of E-Commerce will drive group-wide digital sales strategy, develop omnichannel solutions, and support all brands in scaling their e-commerce presence and customer engagement.

Key Responsibilities:

1. E-Commerce Strategy and Execution

• Develop and lead the MKA Group-wide digital commerce roadmap, aligning with each brand’s growth ambitions.
• Design scalable solutions and platform infrastructure that allow easy onboarding of new product lines and brands.
• Promote digital adoption across legacy and emerging business units.

2. Platform & Operations Management

• Own and manage daily operations of B2C and B2B platforms (e.g. Shopee, Lazada, TikTok Shop, etc).
• Ensure platform reliability, UI/UX consistency, SEO optimization, and high operational performance.
• Standardize digital store management SOPs across businesses.

3. Sales Optimization & Data Analytics

• Run A/B testing, UX improvements, conversion rate optimization (CRO), and cart abandonment solutions.
• Use analytics tools (GA4, Hotjar, etc.) to monitor key metrics (traffic, conversion, LTV).
• Generate monthly digital sales performance reports by business unit.

4. Product Catalogue & Digital Merchandising

• Manage and advise digital merchandising including pricing, bundling, promotions, and seasonal launches.
• Implement central PIM practices and ensure brand compliance.

5. Omnichannel Integration

• Build seamless bridges between online and offline retail—click & collect, in-store promotions, or warehouse fulfilment.
• Support retail team digital readiness (e.g., POS integration, QR engagement tools).

6. Cross-Functional Leadership

• Work with Marketing, Product, Supply Chain, and Customer Service to ensure a seamless digital-to-delivery journey.
• Champion internal onboarding and education workshops for traditional sales or product teams.

7. Vendor & Partner Management

• Manage vendors including platform contacts, developers, fulfilment logistics, and tool subscriptions.

8. Financial & Service Performance

• Lead budgeting for digital commerce initiatives and track ROI across campaigns.
• Manage internal service SLAs with business units (e.g., campaign turnarounds <48 hours).

9. Team Development

• Build and grow the in-house digital commerce team.
• Establish SOPs, KPIs, and training for digital executives.

Requirements:

• Minimum 5 years in e-commerce leadership, ideally in automotive, lifestyle or FMCG sectors.
• Hands-on with e-commerce platforms (Shopee, Lazada, Amazon, TikTok), analytics (GA4) and ERP/PIM tools.
• Proven success scaling online revenue and leading cross-functional teams.
• Strong stakeholder management, able to align multiple brands toward shared digital goals.
• Bachelor’s degree in Business, Marketing, or related field. MBA will be an added advantage.
• Strong commercial acumen with entrepreneurial mindset.
• Proficiency in Mandarin, English, and Bahasa Malaysia is a MUST.

Values & Cultural Fit:

• Passionate about helping traditional businesses grow through digital.
• Mentors junior teams, shares knowledge generously, and builds high-performance culture.

Interested to Apply?

Please send your latest Resume/CV to Gina Koh via email at gina.koh@peoplelake.asia or through WhatsApp at 016-6948780 if you have any further inquiries.

** Please be informed that only shortlisted candidates will be notified.